SEO Migrations are extremely common but it relies on the internal processes of the team running them. I think there’s a way that sitechecker.pro could help guide this process.
- Have the user upload a CSV of the current URLs being redirected, the preferred redirect type (or code), and the desitination URL.
- Allow the user to crawl the current set of URLs to confirm they are all still 200’s ahead of the migration
- On the day of go live, allow the system to check the redirects by crawling the original URLs and matching the predetermined redirect type/code and destination URL to what was originally intended
Grabbing all internal links for those URLs would also be good, so that they can be updated in time.
You could take this a step further for meta data refreshes (great for your site monitoring to report on when your recommendations go live) and have the current vs expected meta data to ensure that was carried over in addition to redirects.
Other features include:
- Ensure only https is returned on new URLs and other common URL variants
- Flag image sizes of x KB
- Confirm canonical tags are self-referencing and absolute
This would be handy for both larger-scale migrations as well as smaller scale migrations.
The key requirement is that the user should be able to download an excel doc of the output to allow for further analysis and sending over updated instructions to developers manually if required.