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SEO Migration Helper#68

SEO Migrations are extremely common but it relies on the internal processes of the team running them. I think there’s a way that could help guide this process.

  1. Have the user upload a CSV of the current URLs being redirected, the preferred redirect type (or code), and the desitination URL.
  2. Allow the user to crawl the current set of URLs to confirm they are all still 200’s ahead of the migration
  3. On the day of go live, allow the system to check the redirects by crawling the original URLs and matching the predetermined redirect type/code and destination URL to what was originally intended

Grabbing all internal links for those URLs would also be good, so that they can be updated in time.

You could take this a step further for meta data refreshes (great for your site monitoring to report on when your recommendations go live) and have the current vs expected meta data to ensure that was carried over in addition to redirects.

Other features include:

  • Ensure only https is returned on new URLs and other common URL variants
  • Flag image sizes of x KB
  • Confirm canonical tags are self-referencing and absolute
  • Etc.

This would be handy for both larger-scale migrations as well as smaller scale migrations.

The key requirement is that the user should be able to download an excel doc of the output to allow for further analysis and sending over updated instructions to developers manually if required.

10 months ago

@Nathan Horgan this is really a big feature. You can make some basic operations during migration using our One Time Site Audit -

In this tool every crawl saved in history. So you can craw the old website and the new website and download both CSV files to compare them and check if everything is good.

We also have a complete checklist on how to run a migration process - This guide might help.

10 months ago

Thanks Ivan, yeah it was more of a long-term feature wish

10 months ago